About Coffeefe

I’m Omer Horovitz, and I’m building Coffeefe because I kept running into the same frustrating problem: specialty coffee is amazing, but it’s weirdly hard to keep track of it. A bag can be unforgettable for a week, then vanish into a drawer, a camera roll, or a half written note. A month later you remember the taste, but not the roaster, the exact coffee name, the process, or why it worked so well with that one recipe.

I’m the kind of person who likes systems. If something matters, I want it captured cleanly, searchable, and easy to revisit. That mindset has followed me through the products I’ve built: take a messy real world experience, reduce it to a simple flow, and make it repeatable. With coffee, the system most of us use is chaotic: screenshots, Instagram saves, random links, and memory. It works until it doesn’t.

Coffeefe started as a personal solution. I wanted a single place where I could store every coffee I tried, quickly, with the details that actually matter: who roasted it, what it was called, origin and process if available, and the notes that make it mine (how I brewed it, what I liked, what I’d change next time). The goal wasn’t to build another social app. The goal was to build a practical coffee memory, something that gets more useful every time you use it.

That’s why Coffeefe is built around one simple idea: reduce friction. If logging a coffee feels like work, nobody will do it consistently. So the product is designed to make capturing a coffee feel natural: scan, confirm, save, then move on. From there, it becomes a library you can rely on: your favorites, your patterns, and a way to rediscover roasters and coffees without digging through old chats.

I’m also intentional about quality. Coffee names, roasters, and bag designs are inconsistent, and photos are noisy. So Coffeefe treats automation as a helper, not a decision maker: extract what we can, cross check against a real catalog, and keep humans in control when the system isn’t confident. I’d rather be accurate than fast, because accuracy is what builds trust.

Right now I’m focused on making Coffeefe feel clean, fast, and dependable, something that earns a permanent spot on your phone. If you’re someone who buys great coffee and hates losing track of it, you’re exactly who I’m building this for.